Decathlon Launches New Cycling Hub in Madrid; Perico Delgado Guest‑Stars
Decathlon unveiled a new cycling concept store in Madrid, creating a dedicated space for local riders; 1988 Tour de France champion Perico Delgado attended the opening, sharing his passion and insights. The venue, located in the historic Embajadores neighborhood, offers repair services, a test‑ride area, and a curated selection of bikes.
Local cycling clubs plan regular meet‑ups and workshops at the hub. Delgado recounted his racing memories and answered fans’ questions with humor.
The initiative aims to strengthen Madrid’s cycling culture and inspire more residents to take up the sport.
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