First Ecological Football Boot Debuts at World Cup from Valencia

The 2026 World Cup is not only a stage for thrilling football but also for groundbreaking innovations. Amidst fierce competition from major brands, an ecological football boot has made its historic debut in the tournament this year.

Designed by Sergio Miñana from Valencia, the 'Scudetta Kaizen' is being worn by Norwegian player Morten Thorsby. Thorsby will showcase this sustainable footwear in Norway's upcoming Round of 16 clash against Brazil.

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