Fox Faces Uncertain Future as FIFA World Cup TV Rights Up for Grabs in U.S.

FIFA is preparing to open bidding for the next cycle of men's World Cup television rights in the U. S.

market, with multiple media companies expected to compete for the lucrative package. Industry insiders suggest that built-in stoppages such as hydration breaks could create additional advertising slots, further inflating the value of the deal.

The growing popularity of soccer across the United States continues to make broadcast rights one of the most valuable properties in American sports media.