MLB seeks trademark for 'Play Ball' on apparel but USPTO rejects claim
Major League Baseball filed a trademark application to protect the phrase 'Play Ball' on apparel such as shirts and caps. The United States Patent and Trademark Office responded that the term is widely used in sports and lacks distinctiveness, denying the request.
MLB is now reviewing the impact of the decision on its branding strategy and exploring alternative marketing approaches. The ruling may set a precedent for future sports‑related trademark filings.
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| Category | MLB |
|---|---|
| Published | |
| Language | en |
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