Nike plans 2027 padel debut with star signing Agustín Tapia

Nike aims to launch its padel line in 2027, targeting a high‑profile signing of Argentine star Agustín Tapia as its inaugural move into the emerging racket sport. The company has been monitoring the sport’s rapid growth and the passionate fan base in Argentina for years.

Representatives from Oregon were spotted attending Premier Padel events in Buenos Aires and Rome to assess the market. Nike intends to make a splash with its "Just do it" ethos and expand its product range into this new arena.

Tapia’s contract would mark the brand’s first marquee padel signing and could intensify competition among emerging sport sponsors.