Tim Payne Surpasses New Zealand Population in Followers
New Zealand footballer Tim Payne reached 5. 4 million Instagram followers with help from an influencer, exceeding his country's population.
Influencer Valen Scarsini posted a video on May 26 to introduce the championship's least known player to the world. The campaign saw Payne's follower count skyrocket from 4,000 to millions in just a couple of weeks.
This viral moment highlights the massive power of social media during the World Cup.
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| Category | NFL |
|---|---|
| Published | |
| Language | en |
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